Study abroad in Scandinavia with Towson University in January 2025! Visit Denmark, Sweden and Norway to learn about the minimalist approach to marketing employed in the region. Participants will tour each scheduled city, study "everything hygge," learn why this region is considered the 'happiest place on earth,' study a successful and sustainable product strategy at Carlsberg Brewery, travel by train between cities, enjoy free days to explore cities on your own, tour the biggest IKEA in the world, study digital marketing and emerging technologies and trends with an award-winning advertising agency in Stockholm, and enjoy a variety of fun and educational cultural activities. These itinerary items have been thoughtfully selected in order to help students understand differences in knowledge, perceptions, beliefs, attitudes, and thus consumer behavior in Scandinavia. Hopefully we'll also get to experience the starry, limitless sky and Northern Lights!